– I need all questions answered (at least 3 citations please) Has to be done within 14 hours, Tuesday was the earliest date I was able to accept.
At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?
Measurement (KPIs—Key Performance Indicators)
How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.
Examples of KPIs:
Number of qualified leads generated
Net Promoter Score
Website unique visitors
Number of registrations/sign-ups
Impressions – views of content
CTR – click through rate
Engagement – comments, likes, shares, pageviews, video views
Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.
Item Purpose Cost Estimate
Example: White paper authored by technical writer Lay out business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry $500.00
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Estimated campaign impact: [insert]
Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.
Timing Activity Type Brief Description Audience Owner
Add new key messages that fit repositioning strategy and audience focus Tech company hiring managers Jim Hill
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Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.
Explain your organization’s competitive advantage.
Provide the positioning statement your marketing plan will apply.
Marketing Plan Objectives
List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.
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