External link to Volkswagen of America: Managing It Priorities

Volkswagen of America: Managing It Priorities

Matulovic who is the chief information officer of Volkswagen of America (VWoA) has a tough decision to make. Volkswagen’s subsidiary launched a new process for allocating budgets across the business. With the new process, they have derived at a list of approved projects that no one is happy about. Calls came flooding through to Matulovic with an informal request to insert an unfunded project into […]

External link to Volkswagen Polo Advertising

Volkswagen Polo Advertising

Volkswagen Polo advertisement Marco Mannoni Eric Sabatino Volkswagen, which means “people’s car”, is one of the most selling automotive companies in history. It has three cars in the top 10 list of best-selling cars of all time, the Volkswagen Golf, the Volkswagen Beetle and the Volkswagen Passat. The protagonist of the Volkswagen Polo advertisement is a student who is bullied by a group of “cool” […]

External link to Volkswagen Modified a Beetle to Get Porsche-Like Speed

Volkswagen Modified a Beetle to Get Porsche-Like Speed

A Volkswagen Beetle achieved a top speed of more than 205mph during a proving run in Utah this week. It’s now officially the fastest Beetle ever, but you can’t buy it. That’s because nearly everything on the car, from the suspension to the engine, is highly modified. In order for the engine to deliver enough power to break 200mph, an aftermarket tuning company added new […]

External link to Overview of Volkswagen and Management

Overview of Volkswagen and Management

This report would hereby review the expansion of Volkswagen’s operations in India in order to gain a competitive advantage through the efficiency of cost effectiveness and quality labor pool. Due to rapid technology advancement the global marketplace expands. Foreign ideals and culture are easily spread and adapted by indigenous people in all corners of the globe, through “Globalisation”. Industrial globalization has taken its grip and businesses […]

External link to Volkswagen: German Ingenuity

Volkswagen: German Ingenuity

Volkswagen: a German word which translates literally as people’s car (Knorr). Perhaps one of the truest testaments of German ingenuity, as evidenced by its technological breakthroughs and designs in the automotive industry. In Germany, circa 1930’s, the plan for making a people’s car was not a new idea. There had been numerous attempts commercially at mass producing a car with low gasoline consumption on extended […]

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