External link to Essay on Ocean Dumping

Essay on Ocean Dumping

Oceans around the world are turning into dustbins and all this waste is leaving a serious impact on the marine life conditions. The International Coastal Cleanup Initiative has detected how much waste is being dumped in the oceans around the world in just 24 hours and the answer is surprising. Investigation has revealed that 9 crore 20 lakh kg of garbage is collected from oceans […]

External link to Blue Ocean Strategy Theory and Criticism

Blue Ocean Strategy Theory and Criticism

Outline the main components of Kim and Mauborgne’s (2004) concept of ‘Blue Ocean Strategy’. Critically assess the strengths and limitations of this approach to pursuing competitive advantage. Use relevant examples to support your argument. Introduction In the contemporary hostile business environment, innovation has become part of any company’s paramount strategy for continuous survival. Nokia, despite being the world’s largest mobile phone manufacturer having a large […]

External link to Blue Ocean Strategy Essay

Blue Ocean Strategy Essay

This idea of blue ocean strategy was initially introduced in 1988 by Prof. Charles W. L. Hill from Michigan State University and eventually developed in to the blue ocean strategy book. The book metaphorically compares the market today to red and blue oceans. It covers the formulation and execution of strategies that are exclusively geared towards steering existing companies from red oceans to blue oceans […]

External link to Blue Ocean Strategy Summary

Blue Ocean Strategy Summary

Blue ocean strategy is a new concept but the idea has long existed. The renewed importance of this strategy is due to intense competition in the contemporary business environment with firms fiercely competing in highly saturated markets when value innovation can create new markets or opportunity to build new markets. The difference is that today, achieving value innovation involves greater risks and higher returns. Blue […]

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