External link to Is Going Green Nothing More Than a Marketing Gimmick

Is Going Green Nothing More Than a Marketing Gimmick

Running head: MARKETING GIMMICK 1 Is Going Green Nothing More Than a Marketing Gimmick? Ong Shi Meng MARKETING GIMMICK 2 Is Going Green Nothing More Than a Marketing Gimmick? “Marketing” has a lexical definition, which is “theory and practice of commercial selling”, whereas the persuasive definition is “the activities of promoting products or services in order to gain profits or other advantages by changing consumers’ […]

External link to Walmart Going Green

Walmart Going Green

Professor Lee September 29, 2008 Case Study 1 – Wal-Mart Stores Dan Lessard Landon Heidenreich Tommy Petramalo Kristian Arnesen TABLE OF CONTENTS Table of Contents pg. 1 Executive Summary pg. 2 Ch. 1 pg. 3 1. 1 Mission pg. 3 1. 2 History pg. 3 1. 3 Background pg. 4 Ch. 2 pg. 4 2. 1 Internal VRIO Analysis pg. 4 VRIO Table pg. 10 […]

External link to Hotels Going Green

Hotels Going Green

Concerns to the environment are evident in the ecologically conscious marketplace in recent studies (Laroche, Bergeron, & Barbaro-Forleo). One study found that raised environmental consciousness is a reality and change of attitude may indirectly lead to increased market share options (D’Souza, Taghian, Lamb, & Peretiatkos). With this trend, ecotourism is making big gains in the consciousness of many travelers: where ecotourism means responsible travel to […]

External link to Essay on Greenhouse Gases and their Emissions

Essay on Greenhouse Gases and their Emissions

Climate change is a by-product of green house gases because when gases like carbon dioxide, methane, nitrous oxide, etc. are in excess in the atmosphere, it will have an adverse effect on its structure. Its biggest side effect will be in the form of an increase in the temperature of the Earth. An increase in temperature will have an adverse effect on the environment. This […]

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