External link to Global Women in STEM Conference 2016 In Dubai This October

Global Women in STEM Conference 2016 In Dubai This October

Women from around the world who work in the STEM (Science, Technology, Engineering and Mathematics) field will come together to share their insights on the role of women in the changing STEM world at the to be held on October 25-26, 2016 in Dubai. An initiative of the the conference aims to address the stereotypes and bias that “block women’s participation and progress” in the science and […]

External link to CRM in Dubai Arabic Restaurants

CRM in Dubai Arabic Restaurants

Customer Relationship Marketing (CRM) is a widely applied strategy used in the retail and hospitality industries to retain customers. To study the effectiveness of applying CRM in Dubai, two culturally local restaurants have been chosen to determine the customer segmentation in regards to the level of CRM performed at each. The focus on local companies allows for a more comprehensive analysis of strategies designed specifically […]

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