External link to Dell Case

Dell Case

Dell has immense challenges and opportunities ahead of its move to carry on 50% of its business over the Internet. There are several ways in which Dell should go about with carrying out its business in order to transfer a greater percentage of their total business to the online segment. One of the most important steps to be ensured when trying to move towards e-business […]

External link to Apple vs. Dell Computers

Apple vs. Dell Computers

            Products or goods that are out in market may be categorized according to their elasticity. The elasticity of consumer products or goods are measured according to the demand as it is related to price adjustments (price elasticity), the demand as it is related to the consumer’s income (income elasticity), the demand equal to the price adjustment (unitary elasticity), and the adjustments in demand as […]

External link to Marketing Mix at Dell Inc

Marketing Mix at Dell Inc

Marketing can be viewed as a set of functions that include product development, packaging, pricing, advertising, selling, distribution and customer service. Marketing tactics are referred to as the “4Ps”: product, place, promotion, and price. (Kotler, 2003). The marketing mix is probably the most famous phrase in marketing. It was James Culliton, who coined the expression Marketing Mix and it was Jerome McCarthy, who described the variables of […]

External link to Dell Inc

Dell Inc

As one of the world’s largest manufacturer of personal computers, Dell Inc. is engaged in direct-selling model computers. It designs, develops, manufactures, markets, and services a range of computer systems. The company primarily operates in the Americas; Europe, Middle East and Africa (EMEA); and Asia Pacific-Japan (APJ). It is headquartered in Round Rock, Texas and employs about 65,200 people. The company also offers various financing […]

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