External link to Boston Consulting Group Matrix

Boston Consulting Group Matrix

According to Sadler and Craig (2003:54), the BCG matrix is a corporate portfolio analysis tool that provides a graphic representation of an organization that is used to scrutinize the different businesses involved in the portfolio on the basis of the related market share and industry growth rate. However, it is also a model based on the product-life cycle theory that is used to determine the […]

External link to Coastline Systems Consulting Customer Response System

Coastline Systems Consulting Customer Response System

Coastline systems consulting Customer response system Introduction In this section you will learn background information that will prepare you to understand and complete each of the milestones of this case study. This information includes a history of the business, a description of the business’s current facilities, and the descriptions of the problems that triggered the project. Case background Coastline systems, consulting is a small solutions […]

External link to Boston Consulting Group

Boston Consulting Group

1.0 INTRODUCTION The growth share matrix or Boston Consulting Group ( BCG Model) is a chart that had been created for the Boston Consulting Group for in 1970 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management and portfolio analysis. It is relatively […]

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