External link to How coke is kicking Pepsi’s can

How coke is kicking Pepsi’s can

Q1       The marketing warfare between Pepsi and Coke is quite interesting thus making people believe that they are one, they are not. Pepsi has diversified its business into restaurants and snacks while coke has put its focus on soft drinks. Coke uses basically two measures, return on investment and stock prices.  Coke generally refers to Pepsi as less relevant because it uses strategic devises in […]

External link to Cola Wars Continue: Coke and Pepsi in 2010

Cola Wars Continue: Coke and Pepsi in 2010

Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17, 2012 1. Historically, why has the soft drink industry been so profitable? Historically, the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’, an examination of the […]

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