External link to Branding versus Brand Equity

Branding versus Brand Equity

Branding is technically defined as a way to be able to provide the clients a perfect impression about a certain product to make them finally decide to purchase it (Business.. n. p. ). On the other hand, brand equity is technically defined as a way to calculate the value of the brand (Wikipedia n. p. ). This paper entitled, “Branding versus Brand Equity” aims to […]

External link to Advertisements for a New Brand of Exercise Equipment Called Streets

Advertisements for a New Brand of Exercise Equipment Called Streets

The task I was asked to do, was to create two advertisements for a new brand of trainer called ‘Streets’. This included deciding upon a target audience, the name of your trainer from the list given, also to come up with a slogan. These two print advertisements were to be suitable for magazines. The advertisements had to be produced on A4 paper from an original […]

External link to Can Tesco’s brand equity be transferred to a supermarket’s own branded products?

Can Tesco’s brand equity be transferred to a supermarket’s own branded products?

Abstract Developing the private brand product by the retail company has become one marketing strategy for improving its brand image and increasing profitability (Quelch and Harding, 1996). The retail company’s store image can help the company to make its customers loyal to the store brand and increase profitability of the company and hence contributes to the success of the retailers (Hansen and Solgaard, 2004). The […]

External link to What This Year’s Best Streamed Brand Campaign Got Right

What This Year’s Best Streamed Brand Campaign Got Right

Tuesday night marked an exciting moment for online video talent. Bringing together 2016’s biggest internet stars, the honored the best of the web’s video content creators. Among the event’s 44 award categories was Best Brand Campaign, and this year’s winner is a familiar face: YouTuber, podcaster, writer and actor . It’s been a big year for Helbig — she starred in a movie, , published […]

External link to Ralph Lauren Branding

Ralph Lauren Branding

In section of the case study will describe the CUBE (Customer-Based-Brand-Equity) del for Ralph Lauren brands. Second section will evaluate the role of brand association in the company’s success. The third section determinate Ralph Laurels brand extension decision to Rugby and the last section will be recommendations for the companies regarding stewardship of their brand in the future. 3 Section 1 1 . 1. Identity […]

External link to Marketing Communications In the Development of Brand Identity

Marketing Communications In the Development of Brand Identity

One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of a brand identity as well as the brand equity within an organization (Ratnatunga and Ewing, 2005). Therefore, it is important to realize that integrated […]

External link to What are the Characteristics of Beiersdorf’s brand portfolio

What are the Characteristics of Beiersdorf’s brand portfolio

Introduction As seen in the Beiersdorf’s Brand-Product Matrix, Beiersdorf’s brand portfolio contains eight brands namely: Labello, Nivea, 8X4, La Prairie, Juvena, Eucerin, Hansaplast/Elastoplast, and Florena. Amongst these brands, the most prominent is the Nivea brand, which the company uses as the umbrella brand for broad skin care and personal care. Most brands have sub-brands. They include Nivea, La Prairie, Eucerin, Hansaplast, and Florena). The other […]

External link to Brand Analysis eBay

Brand Analysis eBay

The brand, eBay, was founded on September 1995 by Pierre Omidyar and Jeff Skoll. He envisioned eBay to be a marketplace that will serve as the venue of selling goods and services. In 1998, Pierre and his cofounder took in Meg Whitman and the three of them bought in experienced professionals and transformed eBay to what it is today, a company and a brand that […]

External link to 5 Ways in Which You Should Let Employees Influence Your Brand

5 Ways in Which You Should Let Employees Influence Your Brand

Relinquishing control of the company brand is intimidating for employers. But allowing their employees to have a say in it can be positive. Example: Recently, , allowing employees to wear different types of hats (literally, not figuratively) and dye their hair unnatural colors. In this case, the company listened to employees and allowed them to drive the brand forward. Starbucks considered the benefits of connecting with different […]

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