External link to Blackberry

Blackberry

The product that we have chosen Is Blackberry smartened. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why It has Targeted the business professionals: During […]

External link to Blackberry vs Iphone

Blackberry vs Iphone

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed […]

External link to Market Position of Blackberry

Market Position of Blackberry

BlackBerry first made headway in the marketplace by concentrating on e-mail. On 25 Seep 2008, RIM announced the number of BlackBerry subscribers has reached approximately 19 million. The success of the brand was because of one core factor and that Is that the company was able to Identify a genuine target customer need In the form of requirement for accessing emails while being on the […]

External link to Blackberry: SWOT analysis

Blackberry: SWOT analysis

Blackberry is a smartphone that was introduced by the company Research in Motion (RIM) based in Canada. This is the communication era where every piece of information is valuable. The value of the information increases proportionately with the speed at which it is communicated. This need for instant communication is being catered to by numerous companies and RIM is one of them. Its product blackberry […]

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