External link to Consumer Attitude and Brand: Nike Example

Consumer Attitude and Brand: Nike Example

Introduction The author has always had an interest in the lives of celebrities and their behaviour, the proposal of investigating celebrities behavioural impacts intrigued her and this was the main inspiration for the research to be carried out. This research will determine if the behaviour of a celebrity in their personal life that is endorsing a product has an effect on the brand image. This […]

External link to The Impact of Membership Fees on Consumer Attitude and Purchase Behavior

The Impact of Membership Fees on Consumer Attitude and Purchase Behavior

The Impact of Membership Fees on Consumer Attitude and Purchase Behavior Abstract: This study examined the impact of membership fees on consumer attitude and decision making process.  The factors that are affecting the membership would also be determined like the factor of social influence and the like. The broad subject of consumer would have to be discussed in order to explain the relationship between the two. […]

External link to Teachers Behavioral Attitude and Its Effect on Students Academic Performance

Teachers Behavioral Attitude and Its Effect on Students Academic Performance

Section 1 1. 0 Introduction Learning is a lifetime process. Continues learning equips one as a student with a larger mastery of knowledge, a broader understanding of facts, a larger repository of wisdom, and a better insight on life that will make better individual responsible and upright human beings. On process of learning, students or learner is the center of education. Studying their different aspects […]

External link to Discuss the Relationship Between Persuasion and Attitude Change.

Discuss the Relationship Between Persuasion and Attitude Change.

Discuss the relationship between persuasion and attitude change. The procedure of changing attitudes to then furthermore change behaviour has led psychologists to develop research into the topic of how persuasion takes place. The Hovland-Yale model was initially developed to persuade the American public for more support in the last stages of WW2. It was learnt that in order to persuade effectively, the need was to […]

External link to Youth Unemployment and Attitude Towards Employment

Youth Unemployment and Attitude Towards Employment

Abstract Nigeria’s adolescent & young adult population (aged 15-24) is currently facing a crippling problem that will endanger the future of the nation. The median age data from the world.bymap.org website is used to define the term “youth migrant and non-migrant population, or youth population”. The median age of the migrant and non-migrant population throughout the developing world does remain in a late adolescent phase […]

External link to American public attitude on science and technology

American public attitude on science and technology

Throughout history, the public perception on science and technology has not been stable. It has changed constantly and the fluctuation on the attitudes is still evident today. It is important to note that the public perceptions on scientific and technological advancements vary from one society to another. Since the end of the Second World War, the first war to make use of sophisticated scientific technologies […]

External link to Work attitude in Vietnam

Work attitude in Vietnam

Work attitudes have become the most critical point for managers In the context that there Is a shift from a planned to market economy In developing countries. This raised a question for managers about whether or not this change may affect employee attitudes about work, commitment to a company, satisfaction and willingness to work hard. In a research conducted in Vietnam, three researchers, namely, El […]

External link to Evaluate a given situation to determine a company’s attitude towards social responsibility

Evaluate a given situation to determine a company’s attitude towards social responsibility

The case of Company X is a good example of private enterprise that has yet to put social development at the core of its business. Before measures are laid out as to how they could improve its corporate social responsibility (CSR), it is imperative to discuss the basics of CSR. CSR is defined as the responsibility of a business towards society (Bateman and Snell, 2002,p. […]

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